{"id":27523,"date":"2026-02-06T16:14:40","date_gmt":"2026-02-06T10:44:40","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?post_type=glossary&#038;p=27523"},"modified":"2026-02-06T16:18:03","modified_gmt":"2026-02-06T10:48:03","slug":"ad-tech-platforms","status":"publish","type":"glossary","link":"https:\/\/www.7searchppc.com\/blog\/glossary\/ad-tech-platforms\/","title":{"rendered":"Ad-tech Platforms"},"content":{"rendered":"<h2>What are Ad-tech Platforms?<\/h2>\n<p>An Ad-tech platform is a technology system or software used to plan, execute, manage, and optimize digital advertising campaigns. These platforms help advertisers and publishers automate ad buying, targeting, tracking, and reporting. Examples include demand-side platforms, supply-side platforms, ad exchanges, and ad networks. Ad-tech platforms make advertising more efficient, data-driven, and scalable, enabling precise audience targeting and real-time performance optimization<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are Ad-tech Platforms? An Ad-tech platform is a technology system or software used to plan, execute, manage, and optimize digital advertising campaigns. These platforms help advertisers and publishers automate ad buying, targeting, tracking, and reporting. Examples include demand-side platforms, supply-side platforms, ad exchanges, and ad networks. Ad-tech platforms make advertising more efficient, data-driven, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-27523","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/27523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/27523\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=27523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}