{"id":27517,"date":"2026-02-06T16:08:56","date_gmt":"2026-02-06T10:38:56","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?post_type=glossary&#038;p=27517"},"modified":"2026-02-06T16:08:56","modified_gmt":"2026-02-06T10:38:56","slug":"cpl","status":"publish","type":"glossary","link":"https:\/\/www.7searchppc.com\/blog\/glossary\/cpl\/","title":{"rendered":"CPL"},"content":{"rendered":"<h2>What is CPL?<\/h2>\n<p>CPL stands for Cost Per Lead, also known as Cost per Acquisition, a digital advertising pricing model where advertisers pay for each lead generated rather than for clicks or impressions. A lead is typically a user action such as submitting a form, signing up for a newsletter, or registering for a service. CPL campaigns are common in affiliate marketing because they focus on high-quality conversions and measurable results rather than just traffic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is CPL? CPL stands for Cost Per Lead, also known as Cost per Acquisition, a digital advertising pricing model where advertisers pay for each lead generated rather than for clicks or impressions. A lead is typically a user action such as submitting a form, signing up for a newsletter, or registering for a service. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-27517","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/27517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/27517\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=27517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}