{"id":24533,"date":"2025-05-29T13:57:51","date_gmt":"2025-05-29T08:27:51","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?post_type=glossary&#038;p=24533"},"modified":"2025-08-22T12:12:52","modified_gmt":"2025-08-22T06:42:52","slug":"cpm","status":"publish","type":"glossary","link":"https:\/\/www.7searchppc.com\/blog\/glossary\/cpm\/","title":{"rendered":"CPM"},"content":{"rendered":"<h2>What is Cost Per Mille (CPM)?<\/h2>\n<p>CPM (Cost Per Mille) is a way to measure advertising costs. &#8220;Mille&#8221; means 1,000, so CPM is the cost or price an advertiser pays for every 1,000 views or impressions the ad gets.<\/p>\n<p>For example, if a publisher (website or blog owner) charges $5 CPM, it means the advertiser pays $5 for every 1,000 times the ad is shown. It helps advertisers understand how much they\u2019re spending to reach a certain number of people.<\/p>\n<h3>Formula:<\/h3>\n<p>CPM = Total Amount Spent \/ Total Measured Impressions X 1000<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Cost Per Mille (CPM)? CPM (Cost Per Mille) is a way to measure advertising costs. &#8220;Mille&#8221; means 1,000, so CPM is the cost or price an advertiser pays for every 1,000 views or impressions the ad gets. For example, if a publisher (website or blog owner) charges $5 CPM, it means the advertiser [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-24533","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/24533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/glossary\/24533\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=24533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}