• FTD Tracking helps you identify users who’re more likely to become your loyal customers. It also helps eliminate low-quality traffic.
• Optimize and scale ad campaigns based on conversion-focused metrics.
• The first-time deposit metric isn’t suitable for eCommerce, SaaS, or blogging businesses.
• A high first-time deposit rate indicates you’re attracting more targeted traffic and users are showing trust in your products, services, and offers.

High impression and click-through rates do look impressive on the dashboard, but they don’t show how much of the intended traffic you’re actually generating and converting. They are the vanity metrics that can’t be used to measure, track, optimize, or scale online ad campaigns.

You need to track revenue-focused key performance indicators, such as FTDs, to measure how many registered users you’re converting through your campaigns and forecast the revenue you can generate.

FTD tracking in iGaming, crypto, and other deposit-driven business models is an important metric. It not only helps them better track their first-time depositor conversion rate but also allows advertisers to make more precise advertising decisions.

In this blog, we’ll explain what FTD tracking means, why it’s important for advertisers, and how it works.

What is First-Time Deposit Tracking?

FTD Tracking is a method used in digital advertising, especially in industries like iGaming, fintech, etc., to monitor when a user makes their very first deposit on a platform.

How to Calculate FTD Rate?

The first-time deposit is calculated by dividing the total number of first-time deposits by the total number of platform registrations generated within a specified time period, to accurately track ad campaign performance.

Example: 125 online gamers registered on an iGaming platform, of which 35 successfully made their first deposit. Therefore, the FTD rate would be 28%.

Tracking FTD enables you to analyze:

• Is there any fluctuation between the registration rate and the first-time depositor rate?
• How many active registrations are converting into customers?
• Which channels, GEOs, ad campaigns, and offers are attracting more first-time depositors?

For instance, if your sign-up rate is higher but your FTD rate is much lower, it means your website lacks trust-building elements, offers aren’t lucrative, and your online presence lacks credibility. It’ll help you make the required changes, so you can convert more sign-up users and maximize your revenue.

What Businesses Can Track First-Time Deposits?

The first-time deposit KPI can be tracked by deposit-driven business models or affiliates operating in cryptocurrencies, iGaming, finance, and other industries where users can deposit money to play, buy, or trade.

Tracking the FTD metric isn’t relevant for eCommerce, blogging, or SaaS, as these business models don’t require users to make deposits and primarily focus on metrics such as signups, purchases, and subscriptions.

FTD tracking isn’t restricted to a particular niche; instead, it varies by business model.

Measure FTD rates weekly, bi-weekly, or monthly, and compare them with previous reports to see if your first-time deposit rate is improving.

How to Use Postback Tracking for Smarter Ad Performance with 7SearchPPC

Why is FTD Tracking Important for Advertisers?

The online conversion-tracking metric FTD is a vital KPI for marketers and affiliates, as it helps them make more accurate advertising decisions and boost ROI.

It helps to:

• Filter out first-time depositors and maintain engagement with them through both organic and paid content.
• Exclude users who have only registered and didn’t choose to make a deposit, even after retargeting.
• Increase the budget for the top-performing channels, campaigns, and regions that generated more first-time paying customers.
• Identify customers who are more likely to re-deposit and become loyal to your brand.
• Identify products, services, or offers that are driving more first-time deposits.

In short:

• Increases customer lifetime value.
• Eliminates low-quality traffic.
• Maximizes revenue.
• Optimize the right variable.

FTD Tracking Vs Conversion Attribution Tracking: What’s the Difference?

FTD tracking and conversion attribution tracking can’t be used interchangeably, as they serve different purposes and have distinct functionalities.

Use both for enhanced tracking and optimization.

How to Track FTD?

Users must set the postback URL and connect to a tracking tool that offers seamless online first-time deposit tracking.

#Set Postback URL.

• Pick a reliable FTD Tracker.
• Connect your traffic source to the tracking tool.
• Select the “Click_ID” parameter while creating the ad campaign.
• Copy and paste the postback URL in the tracking tool.

#Track FTD using the Postback URL.

• Whenever a user interacts with and clicks the ad, a Click_ID is assigned to them.
• It is stored in the backend when a user registers and is activated only when they complete the conversion.
• The advertiser server sends conversion data, including Event Type, amount, and Click_ID, to the tracking platform.
• The tracker assigns attribution.
• Now, you can filter out all the first-time depositors to analyze how many users converted into customers.

What Are the Popular Tools for FTD Tracking?

Using an online tracking tool, you can easily track FTD conversions and manage campaigns based on insights. It makes the ad campaign tracking process hassle-free. Some of the tools are listed below.

BeMob

BeMob is a trusted online conversion tracking software used by media buyers, affiliate marketers, and businesses of all sizes to track FTDs. If you have one or more active campaigns, you can track them all in one place, in real time. The best part: you can change the dashboard’s default language to your preferred language, as the platform provides a multilingual UI and customer support.

Its benefits:

• Anti-fraud bot detection and cookieless tracking.
• Define roles and permissions to protect sensitive data.
• The auto-scaling feature prevents you from losing traffic.
• Integration with many high-converting traffic sources for steady FTD tracking.

Voluum

Voluum is a server-to-server (S2S) tracking platform that provides real-time conversion tracking, optimization, and automation for media buyers and affiliates, helping them scale and maximize ad revenue. It offers partnerships with a range of affiliate networks, traffic sources, and tools, so you don’t have to switch between platforms and have a hassle-free tracking experience.

Its benefits:

• Verified partnership with 70+ ad platforms.
• Seamless FTD tracking.
• Set custom permissions.
• Professional ad manager support.

RedTrack

RedTrack is a comprehensive ad-tracking platform for all types of online conversion tracking, including FTDs. Track, attribute, optimize, analyze, and automate all your performance-driven campaigns from a single dashboard to make decisions based on numbers, not assumptions.

Its benefits:

• Ad campaign performance tracking by traffic source, offer, etc.
• User-friendly dashboard built with AI-powered features.
• Track conversion paths.
• Define roles and permissions.
• Grants full control and transparency over data.

How to Increase FTD Rate?

Users don’t always make their first deposit right after signing up; some take days, weeks, or even months. This delay in conversion can prevent you from reaching or surpassing your revenue goals. Here, you can apply a few strategies to increase your first-time depositor rate.

• Include real users’ testimonials and case studies.
• Retarget registered users through time-sensitive offers and deals.
• Send personalized, informative + promotional newsletters.
• Make the transaction process smooth and concise.
• Use progress indicators throughout the transaction process to encourage users to complete it.
• Offer multiple payment methods and make them visible.
• Make the terms and conditions easy to comprehend.
• Align the minimum deposit amount with your users’ behavior.
• Provide a consistent user experience across devices.

For instance, in Nigeria, 90% of the crypto activity happens on smartphones. Here, crypto businesses should retarget registered users on handheld devices with enticing offers and copy that align with the cultural nuances through their digital advertisements to increase first-time depositor rates.

Advice: Aim to convert first-time depositors into your loyal customers through engaging offers, content, and UI to maximize your overall profit.

Analyze to Make More Profit!

The sooner you shift your focus from vanity metrics to conversion-focused metrics, that is, FTD, the sooner you can start to witness positive results from your campaigns. You can also use the tools we’ve mentioned above to better track FTDs and optimize online ad campaigns based on insights. It’ll significantly help you increase your revenue and compete confidently.

If you’re looking for a platform to advertise your offers, consider our network, 7SearchPPC. It offers a user-friendly dashboard, a range of advertiser-friendly features, postback, and ad manager support to help you analyze and track your campaign’s performance. Don’t hesitate to reach out. We would be delighted to assist you!

Frequently Asked Questions (FAQ’s)

Q1. What is FTD?

Ans. First-time deposit is a conversion-focused KPI that measures the number of users who have successfully completed their first deposit on the platform.

Q2. What is the ideal FTD rate?

Ans. FTD rate varies by industry, advertising channel, and offers, but it’s wise to aim for a 10-20% FTD rate if you’re generating a high volume of signups.

Q3. Why do most advertisers struggle to boost their first-time deposit rate?

Ans. Advertisers fail to increase their first-time deposit rate because they don’t:

• Retarget registered users.
• Include trust-building factors.
• Provide personalized offers.
• Properly track users’ activity.
• Expand or optimize ad campaigns based on performance.

Q4. What are the other important conversion metrics for advertisers?

Ans. Signups, ROI, ROAS, and CPA are vital conversion metrics that advertisers track alongside FTD.

Q5. How is FTD tracking simplified using S2S tracking tools?

Ans. FTD tracking using server-2-server tools streamlines the entire tracking process in the following ways.

• Allows better tracking of Click_ID.
• Optimize campaigns based on insights.
• Track real-time conversion events.
• Analyze the touchpoints that helped generate the deposit.
• Determine the time it takes for users to convert into customers.

Q6. How can advertisers leverage postback data to increase FTD?

Ans. Using postback data, advertisers can:

• Filter out low-quality traffic that didn’t convert.
• Provide more useful content to increase customer lifetime value.
• Increase ad budget for top-performing channels, offers, and regions.
• Scale top-performing ad campaigns.

Q7. Is FTD tracking important for affiliate marketers?

Ans. Yes, FTD tracking is crucial for affiliate marketers. It helps them identify which offers, products, and services generate more deposits, so they can promote them more often to increase their overall revenue.

This means that they don’t give any clue about the actual position of their ad campaigns. The results? Huge financial setbacks. You probably don’t want that setback, right? Try using advertising trackers for your ad campaign.

You invest money in campaigns, but do you know if they are actually reaching the right audience? Ad tracker changes the game by providing insights into your ideal audience, their behavior, and how they engage with your campaigns. With this information, you can refine your online ads to be highly targeted, maximizing their impact and conserving valuable resources.

We believe this brief introduction clearly explains what we will discuss in this blog. Take a moment to review it, as it highlights every crucial detail about the key factor you may be missing in your ad campaign: advertising trackers. Here we go!

Advertising Trackers: The Accurate Insights Provider

No matter how big or small the advertiser is, no one can confidently say that their ad campaign is running successfully without knowing their key metrics, which show the real picture of their online advertising efforts. Suppose you are using advertising trackers for your online campaign, the goal of which is to increase online sales of your furniture business.

Metrics (You got through ad tracker):

• Impressions: 100,000 (the number of times the ad was seen)
• Clicks: 2,000 (the number of times someone clicked on the online ad)
• Click-through Rate (CTR): 2% (Clicks/Impressions= 2000/100,000)
• Conversions: 100 (the number of times someone purchased furniture after clicking the ad)
• Conversion rate: 5% (Conversions/clicks = 100/2000)

It’s Time For Result,

These insights clearly show that your furniture business is getting a decent amount of exposure (100,000 impressions) but could be getting more clicks. The CTR of 2% is a bit low, indicating your ad creative or targeting might need some work. However, those who do click are converting at a healthy rate (5%), suggesting the landing page and offer are relevant.

Overall Status

Your online advertising campaign is generating some sales, but there is room for optimization. You should focus on improving your ad creative and targeting to increase clicks while maintaining a solid conversion rate.

This example shows that with the help of advertising trackers, you gained valuable insights that can help you refine your online advertising strategy for better results.

So, What are Advertising Trackers?

Now, after understanding how they play a crucial role in optimizing ad campaigns, it is time to look at ad trackers’ meaning. These are some effective tools used by advertisers to gather data on how users interact with online ads. This data helps them understand things related to their live ad campaigns.

By tracking crucial information, advertisers can improve their campaigns in several ways:

• First, it allows them to target their ads more effectively, reaching people who are more likely to be interested.
• Second, it helps them measure the success of their campaigns and see which ads are performing well.

The following are the crucial insights that advertising trackers provide to advertisers:

• Ad Reach: How many people saw the ad?
• Engagement: How much time did users spend looking at the online ad? Did they interact with it in any way?
• Effectiveness: Did users click on the ad, leading them to a website or landing page?

Different Types of Advertising Trackers

There are various types of ad trackers used to assess the performance of online advertising campaigns. Some of them are given below. Please have a look:

Impression Tracker

These trackers are 1×1 pixel images embedded in ads, emails, or web pages. Whenever the page loads, the pixel sends data to the analytics platform to register an impression. This helps measure an ad’s reach—the more pixels loaded, the greater the traffic. It’s a good starting point to gauge campaign effectiveness.

Viewability Tracker

Viewability trackers determine whether an ad is actually seen and for how long. They are embedded within ads during rending and measure how much of the ad appears within a user’s viewport. These trackers provide metrics on viewable impressions, which help in understanding the effectiveness of ads beyond mere exposure.

Click and Engagement Tracker

These duo trackers monitor user interaction. Click tracking measures how many times an ad is clicked, which reveals how persuasive it is in prompting action. Engagement tracking provides a deeper analysis by looking at how users interact with the ad itself, such as the time spent and scrolling behavior, to help understand user interest and ad effectiveness beyond just clicks.

URL Tracker

Have you ever wondered where your website visitors come from? URL trackers can help with that. These tools, such as UTM (Urchin Tracking Module) tags, are attached to the end of a URL. When a person clicks the link, the tracker sends information about the source (like an email campaign or social media ad) to the analytics platform.

This is useful for determining which platforms generate the most valuable traffic, making it great for PPC, email marketing, and website ads.

Conversion Tracker

Here is the ultimate test: Did your ad achieve the conversion target you set? Conversion trackers monitor based on key performance indicators (KPIs). They measure the actions users take after viewing the ad. These trackers use pixel-based systems to record quantitative actions such as purchases or sign-ups. Advertisers use them to assess campaign effectiveness, drive desired outcomes, and optimize marketing strategies accordingly.

Benefits of Using Advertising Trackers

Ad trackers provide several benefits, especially for businesses seeking to enhance their marketing strategies. Here is a breakdown of some key advantages:

Data Acquisition

Ad trackers collect a wealth of data on user interactions with ads, such as:

• Clicks
• Conversions
• Time Spent
• Devices Used
• Geographic Location

This detailed data allows for a deeper understanding of your audience and enables you to customize your advertising efforts to better suit their needs.

Segment & Optimize

By monitoring ad performance on various platforms, devices and locations, you can observe how different audience segments engage with your ads. This understanding enables you to make necessary adjustments to optimize your campaigns.

More Insightful Data Analysis

Ad trackers provide detailed reports and analytics, helping you to easily analyze the data collected. This feature lets you spot trends, patterns, and unusual activities in your campaigns, offering important insights for making improvements.

Competitive Research

Some ad trackers have features for competitor analysis, which allow you to monitor your competitors’ performance and compare it with your own. This helps you identify the strong and weak points of advertising strategy. It enables you to make adjustments and stay ahead in the competitive landscape.

Retargeting

Advertising trackers are essential for retargeting. They gather data on what users do, like the pages they visit, the products they look at, and how they interact with ads. This information is then used to create retargeting ads for users who have already shown interest in a brand or its website.

By tracking these activities, advertisers can show targeted ads to users, encouraging them to return to the site and make a purchase or take other actions.

List of Top Advertising Trackers For Marketers

Here are some top ad trackers you can use to make your ad campaign effective.

Voluum

Voluum is a powerful ad-tracking platform designed for serious advertisers. It goes beyond basic tracking by offering real-time reporting, advanced analytics, and A/B testing to improve campaigns. Its standout feature is the anti-fraud kit, which filters out bot traffic, ensuring that your budget is utilized effectively.

Voluum excels at tracking the entire user journey, from the first click to the final conversion. It allows advertisers to pinpoint areas for improvement across the sales journey.

RedTrack

This advertising tracker is a cloud-based tool designed for affiliates, media buyers, and agencies. It is used to track clicks, conversions, and impressions and provides detailed reports. One of its amazing features, which holds our attention, is real-time data analysis, which helps users make quick campaign decisions.

RedTrack automates tasks such as optimization to improve results. It also provides advanced analytics for an in-depth understanding of campaign performance using various metrics. Another important feature is its Conversion Path, which illustrates how each channel influences the final conversion, providing valuable insights.

ClickMagick

ClickMagick is one of the most popular and widely utilized cloud-based tools for tracking and improving online ads. It suits marketers at any skill level with its range of features. Its TrueTracking tech ensures precise tracking by fixing common issues like referrer spam and cookie inconsistencies.

This clarity enables you to assess the performance of your ads. It provides in-depth analytics for exploring campaign details, tracking clicks, conversions, and sales paths to identify the most effective channels. You can also test various landing pages and ad content to see what works for your audience. ClickMagick is great for marketers who want an easy-to-use tool with strong tracking and improvement options.

SegMetrics

SegMetrics is a tool for tracking ads and analyzing marketing efforts in depth. It goes beyond just tracking clicks, giving detailed insights into how users behave across different marketing channels. It uses advanced attribution models that look beyond the last-click method to understand how each interaction leads to conversions.

This helps in the smarter allocation of campaign resources. It lets you create custom reports that focus on the specific data points important to your campaigns. It also supports cohort analysis, which tracks how groups of users behave over time and is useful for understanding customer trends and life cycles.

Overall, SegMetrics is ideal for marketers needing advanced analytics for campaign insights.

AdsBridge

AdsBridge is designed for affiliates and media buyers. It is famous for providing tools to track and enhance advertising campaigns. It stands out with features like:

• Click and conversion tracking
• A flexible landing page builder
• Split testing options.

Its strength lies in optimizing landing pages to boost conversion rates effectively. AdsBridge also makes it easy to connect with multiple affiliate networks by automating postback parameter setup. It ensures smooth communication and detailed performance reports. For marketers, it’s a valuable asset for maximizing returns on investment and simplifying the management of advertising efforts.

Conclusion

Buying traffic through a reliable ad network only gives you good results if you apply an ad-tracking strategy alongside it. Advertising trackers are crucial tools for businesses to improve their online ad campaigns. They offer important insights into how users interact with ads and how campaigns perform.

This helps advertisers target the ideal audience, increase click-through rates, and achieve more conversions. Using trackers such as impression, click, and conversion, you can gain a clear picture of your ad campaigns and use data to make smarter decisions for better outcomes.

Frequently Asked Questions (FAQs)

What are advertising trackers?

Ans. Ad trackers are tools that advertisers use to collect data on how users interact with their online ads. This data helps them understand how well their ads are performing and make improvements.

What kind of data do advertising trackers collect?

Ans. Clicks on your ads, Conversions (e.g., purchases, sign-ups), Time spent looking at your ads, Devices used to view your ads, Geographic location of users, etc, are some kinds of data that advertising trackers collect.

Are advertising trackers safe?

Ans. Some people are concerned about the privacy implications of ad trackers. However, most reputable ad trackers are designed to collect data anonymously.

What are the different types of advertising trackers?

Ans. There are different types of ad trackers, such as viewability trackers, click & engagement trackers, URL trackers, impression trackers, and conversion trackers.

Are advertising trackers difficult to use?

Ans. The ease of using ad trackers can vary depending on the specific trackers you use. Some advertising trackers are designed for beginners, while others are more difficult and require more technical expertise.