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Budget Capping

ByContent Team 7SearchPPCUpdated 9 months Ago1 Mins read626 Views

What is Budget Capping?

Budget capping means setting a limit on how much money you want to spend on your ads over a certain period. This helps control your advertising costs so you don’t go over your budget. You can set daily, weekly, or monthly caps.

Once the cap is reached, the ads stop running until the next period. It’s a useful way to manage spending and avoid unexpected charges while still reaching your marketing goals.

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